To build awareness of the Oath and its media brand, the B2B marketing team was looking for a way to help people learn about Oath’s brands in a fun, gamified way.
An easy-to-play and educational memory Match Game was created and stylized with an Oath twist. By match up as many brands logo within 30 seconds, players get a chance to receive various brand messages and core values. Then, a summary of the whole brand lists will display at the end and drive the users to the main site to explore more.
It is a fun yet educational experience with an unconventional marketing channel.