To build and maintain awareness of the Oath brand and increase association of our brands with Oath, the B2B marketing team was looking for a way to help people learn about Oath’s brands in a fun, gamified way.
An easy-to-play yet challenging and educational memory Match Game was created and stylized with an Oath twist. By match up as much brands orbs within 30 seconds, players will get a chance to receiving various brand message and core values through in the top digital banners. Then, a summary of the whole brand lists will display at the end and drive the users to the main site to explore more.
It is a fun yet educational experience with unconventional marketing channel.