Consumer Electronics Show (CES)

Leading the creative and art direction for the presence of Verizon Media group in 2019 Consumer Electronics Show (CES) in Las Vegas. The goal is to deepen the understanding of how the company and its various media (Super) brands work closely together and result in the best content, data insight, and innovation.

The main challenge is how to convey the complexity of the brand ecosystem in a simple and easy-to-understand way. We successfully transformed the space with a clean and minimal aesthetic with thoughtful key messaging to illustrate the story. The area is divided into four sections: Content, Insights, Platform, Innovation, which combine and show the flow of the 360 ecosystem structure. Along with sizzle videos to deliver the elaborated stories further, our clients get the chance to learn more about the brands and start good marketing business opportunities.

Client: Verizon Media / Role: Art Director /