Ad campaign for Yahoo to promote the native video advertising opportunity in the market. Campaign deliverables include HTML5 ads, native ad on Yahoo properties and social media ads that drive traffic to the landing page for ebook's download.
Concept idea: Context matters in advertising. And it matters even more with native. Native video gets three times more attention and a stronger emotional response when appearing in a premium environment. And no publisher delivers more premium content to more people than Yahoo.
Role: Worked with copywriter in developing the initial concept. Designed all the assets with new Yahoo B2B branding style. Coordinated with developers to produce HTML animated banners assets by providing detailed storyboard and guidance to ensure the banners executed properly and minimize rounds.