Starbucks: Journey of Coffee infographic

Infographic created for the Yahoo sales team targets to their Starbucks clients.

Conceptualized under the theme of the journey of the (coffee) bean, the artwork and the messaging are created to show how Yahoo is similar to Starbucks when serving to their consumers; From the selections of the finest coffee beans (Digital resource of the data signals/customer insights), the grinding and personalized make of the best coffee (Advertising products in cross-devices channels), to the delivery of the "highly-caffeinated results". It tells how Yahoo can serve the best advertising blend for its agency partners and advertisers.

Client:

Yahoo/Starbucks

Role:

Designer