Tapioca Express

Tapexa Taiwanese teahouse chain store, launched a brand-new identity and introduced the unique Tea Culture to their customers.  Combining a cheerful and vibrant color palette with the contemporary logo, iconography and images of delicious food and drinks, Tapex successfully delivers an energetic, and fresh drinking experience to the market.


Client: Tapioca Express Role: Art Director, identity design URL: www.tapiocaexpress.com Tags: branding