Worked with brand strategists and copywriters to produce creative and messaging for various brand campaigns for BrightRoll DSP and Exchange. All the campaigns have successfully driven revenue and brand awareness for the brands. Leads and traffic have shown significantly increase through the paid media banners to Brightroll.com.
You & Us (DSP Q4 2016) Collaboration works best as a partnership of equals. This campaign shows the power of true programmatic partnership by depicting what the client and BrightRoll bring to the table. It shows respect for the client and their needs and how it connects to what BrightRoll can do.
Collaborative Data (DSP Q1 2017) Using BrightRoll’s current visual system (dotted pattern), we show data that is active, alive, and collaborating. The dotted pattern forms the mouse cursor icon that represent advertisers’ challenges. The main message for this creative direction: collaborative data is at work for you.
Complete Picture (DSP Q2 2016) Used BrightRoll dotted and mosaic patterns to unveil and show a fuller picture by synthesizing all of Yahoo's diverese
Look in the Right Place (Exchange Q3 2016) Quality, high performance is easy to find if you look in the right place. This campaign uses a classic 1950s-era style "arrow" sign and points the way to the right place: Exchange's inventory packages.